Let’s Tobacco About It: Predatory Advertising Targeting the Black Community
This hour-long lunchtime presentation and discussion will cover some of Big Tobacco’s manipulative and exploitative tactics targeting the Black community including increased advertising in Black neighborhoods, addictive product giveaways, misinformation, marketing campaigns pushing flavors like menthol that mask harshness and increase addiction, and more. From slavery to vaping, the tobacco industry has racist roots and practices. Participants will be encouraged to share their learnings related to the intersection of race, tobacco addiction, and social justice. This talk is geared towards adults, teachers, community members, and parents.
Presenters: Santa Cruz County Office of Education’s Tobacco Use Prevention Education Coordinator, Martine Watkins, and COE TUPE program team member, Rachel Kippen.
“Let’s Tobacco About It” is a partnership between the Santa Cruz County Office of Education, Pajaro Valley Prevention + Student Assistance, Friday Night Live, and the Santa Cruz County Tobacco Education Coalition.